Privacy Policy

1. Data Controller

DAGENHAMGR LTD (Company No. 17522571), having its registered office at 165 Strathmore Crescent, Newcastle Upon Tyne, NE4 8UA, UK, is the official Data Controller responsible for your personal data.

• Contact Email: [email protected]

2. Information We Collect

We collect and process the following categories of data:

• Identity and Contact Data: Full name, billing address, delivery address, email address, and telephone number.
• Order and Transaction Data: Details about products purchased, order values, delivery preferences, and payment confirmation IDs. (Note: We do NOT store your full payment card details or CVVs).
• Technical and Usage Data: IP address, browser type, operating system, and browsing activities captured via cookies.

3. Legal Basis for Processing

We only process your personal data where lawful grounds exist under UK GDPR Article 6:

• Contractual Necessity: To fulfill orders, process payments, dispatch packages, and provide customer support.
• Legal Obligation: To comply with UK statutory accounting, tax, anti-money laundering, and trading obligations.
• Legitimate Interests: To prevent fraud, optimize website functionality, and resolve customer disputes.
• Consent: For voluntary marketing communications (which can be opted out of at any time).

4. Third-Party Service Providers (Data Processors)

We do not sell, rent, or trade your personal data. We disclose your data strictly to vetted service providers necessary for operating our store:

• Payment Gateways: Stripe Inc. and Amazon Pay for encrypted transaction verification and processing.
• Shipping Carriers & Logistics: Royal Mail, Evri, DPD, and authorized fulfillment partners to deliver your purchased goods.
• Web Hosting & Infrastructure: Hosting providers securing our WordPress database and SSL certificates.

5. Data Retention

We retain your order and invoice records for up to 6 years in compliance with UK tax law (HM Revenue & Customs rules). Non-essential customer records are deleted once the intended purpose has been concluded.

6. Your Statutory Rights Under UK GDPR

As a UK resident, you have the following rights:

• Right of Access: Request copies of personal data held about you.
• Right to Rectification: Request corrections to incomplete or inaccurate data.
• Right to Erasure (“Right to be Forgotten”): Request deletion of data where retention is no longer legally mandated.
• Right to Restrict or Object: Object to data processing based on legitimate interests or direct marketing.
• Right to Data Portability: Request transfer of your data to another organization.

To exercise any of these rights, contact our Data Privacy team at [email protected]. If you believe your data has been mishandled, you have the right to lodge a complaint with the UK supervisory body: Information Commissioner’s Office (ICO) at ico.org.uk.

7. Cookies Policy

Our website uses essential cookies to retain cart contents, maintain active user sessions, and ensure security. You can adjust your browser settings to refuse cookies, though certain checkout features may not function properly as a result.